With each edition of the Artisti per Frescobaldi Modern Art Prize, three artists are invited to visit and offer their own take on the CastelGiocondo estate.

The Prize is awarded by a high-profile jury composed of three Modern Art museum directors.
The artists also design a label for a dedicated, limited and numbered edition of CastelGiocondo Brunello di Montalcino bottles.

For thirty generations, the Frescobaldi family has supported Art and Artists as a patron, client and collector. Firmly rooted in the family's age-old tradition, this support continues today with the Artisti per Frescobaldi project established in 2013.
There are numerous examples of this support throughout the family's history. In the 15th century, Stoldo Frescobaldi commissioned Filippo Brunelleschi to build the Basilica di Santo Spirito in Florence. The great Donatello lived in houses owned by the Frescobaldis and had a close relationship with the family. And before that, in the 13th century, Lamberto Frescobaldi had a number of public works built in Florence, including the first bridge in Santa Trinita. These examples demonstrate a proud and firmly-rooted tradition of purchasing art and backing artists over time.
Today, the Project aims to support young artists and to promote Modern Art, with the firm belief that Art offers humanity new horizons.


Since the Renaissance, the Frescobaldi family has always closely supported artists, from Donatello, Brunelleschi and Michelozzo to Lippi, Artemisia Gentileschi.

The history of the Frescobaldi family is strongly linked to that of Florence.

The Frescobaldis were bankers and businessmen, as well as scholars and patrons. Dino and Matteo were poets in Dante’s time, Girolamo was a musician and composer in the Baroque era, and Angiolo was an important collector in the 19th century.

In 1252, Lamberto built the Ponte Santa Trinita to connect the Palazzo Frescobaldi and the piazza on the other side of the city; in the mid-1400s, Stoldo commissioned Filippo Brunelleschi to build the Basilica di Santo Spirito on the land of his property. In the middle of the 16th century, Bartolomeo sent for the most famous portrait painter at the time, Lorenzo Lippi, to paint a series of characters more representative of the family name.

In 2011, the wine cellar of Ammiraglia was inaugurated, designed and brought to life by Piero Sartogo and Nathalie Grenon.

Explore the editions of the Prize

Visit the collection at CastelGiocondo

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